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01 · Self-initiated brand study
Growling Frog Golf CourseThe local round, recut as an escape.
A self-initiated concept exploring how a day at Growling Frog could become a sequence of anticipation, focus and release—built for fast, vertical viewing.
01 / 07 · 9:16 · 15 sec
Self-initiated · Not commissioned or endorsed
This study was created by Melb Marketing as a demonstration of strategic and creative capability. It was not commissioned, approved or endorsed by Growling Frog Golf Course, and no commercial relationship is implied. Brand names and identifying marks remain the property of their respective owners.
Creative premise / Execution
Turning a local golf course into a focused vertical escape.
- 01
Observed opportunity
Explore how a familiar Victorian golf destination could feel distinctive in a 15-second vertical film while keeping the real course experience at the centre.
- 02
Creative proposition
We treated the course as a character: morning light, open fairways and precise movement. The edit moves from stillness to momentum, reframing a local round as a considered escape.
- 03
Study output
A 15-second, 9:16 brand film with creative direction, production, editing and sound design, prepared as a focused social-first story.
Reference / Creative treatment
From observation to expression.
Capabilities demonstrated
What the study brings together.
- 01Short-form Content Direction
- 02Short-form Video Production
- 03Editing
- 04Sound Design
- 05Social Delivery