Menu
03 · Self-initiated brand study
Tina’s Noodle Kitchen / 天府李米线A neighbourhood restaurant, turned up to full flavour.
A self-initiated concept exploring how the rituals of Tina’s Noodle Kitchen could become a vivid, appetite-first social film.
03 / 07 · 9:16 · 15 sec
Self-initiated · Not commissioned or endorsed
This study was created by Melb Marketing as a demonstration of strategic and creative capability. It was not commissioned, approved or endorsed by Tina’s Noodle Kitchen, and no commercial relationship is implied. Brand names and identifying marks remain the property of their respective owners.
Creative premise / Execution
Building an appetite-led restaurant film from sensory detail.
- 01
Observed opportunity
Translate the sensory appeal of a neighbourhood noodle restaurant into a short vertical film without losing its warmth or pushing the food into the background.
- 02
Creative proposition
We built the story around sensory detail: steam, chilli oil, movement and the first bite. Fast macro moments meet a warm, lived-in atmosphere, keeping the food unmistakably at the centre.
- 03
Study output
A 15-second, 9:16 restaurant film developed from concept through production, editing and sound design, with a concise social-ready cut.
Reference / Creative treatment
From observation to expression.
Capabilities demonstrated
What the study brings together.
- 01Concept Development
- 02Short-form Video Production
- 03Editing
- 04Sound Design
- 05Social Delivery